Kevin Marasco has been appointed chief marketing officer at HR software company Zenefits.

“I’ve been consulting with Zenefits over the past few months and have been blown away by its potential,” Marasco said. “The strength of the product, ecosystem and market opportunity are simply too great to ignore. I look forward to working with the team to help write the next chapter of growth at Zenefits.”

Marasco has 20 years of marketing leadership experience and has served in marketing roles at HireVue, Taleo and Vurv Technology.

“I’ve known Kevin for many years and think of him as one of the most creative marketing and branding minds in the industry,” Zenefits Chief Operations Officer Jeff Carr said. “I’m thrilled Kevin is joining us to help shape the next phase of Zenefits. HCM technology is undergoing an unparalleled period of digital disruption, and Kevin is the perfect choice to join our mission of enabling our customers with digital HR, benefits and payroll technologies and a great customer experience to build their organizations of the future.”