California-based video telematics provider Lytx (pronounced “lit-ix”) recently appointed financial professional Steve Lifshatz as its chief financial officer, leveraging his 30 years of leadership at eminent software and SaaS companies.

Having previously served as CFO at international fleet management telematics and SaaS firm Fleetmatics, the new CFO also worked for Authoria, Lionbridge Technologies, The Dodge Group and Marcam Corp. He expressed enthusiasm about his new position.

"I've been watching Lytx for many years and I am thrilled to join the executive leadership team as they continue to grow and scale the business at an unprecedented rate," Lifshatz said. "As the market leader and creator of the video telematics category, Lytx is uniquely positioned to deliver groundbreaking solutions to the market with remarkable speed and efficiency. They've built a strong foundation for the future, and I look forward to leveraging my background and experience to help them achieve even greater results."

Lifshatz will work at Lytx’s San Diego headquarters, reporting to chairman and CEO Brandon Nixon.

"We're delighted to welcome someone of Steve's caliber to Lytx," Nixon said. "His depth of experience in financial strategies and operations and his breadth in SaaS and telematics solutions make him an ideal addition to our executive team ... Steve will be an asset to Lytx as we continue to grow at an unrivaled pace."