E-commerce credit system provider Zebit of San Diego, California recently appointed Steve Lapin as the firm’s new chief financial officer, bringing 15 years of investment expertise as he relocates to the firm from San Francisco.

Before joining Zebit, Lapin led the capital markets division of financial technology startup LendUp and worked at Virgo Investment Group, specializing in transactions for numerous industries. Both firms are located in the San Francisco Bay area.

"We are very excited to welcome Steve to Zebit," Marc Schneider, the company’s co-founder, president and CEO, said. “His experience in equity and debt investments and FP&A chops are tremendous assets that we'll leverage as Zebit continues to scale rapidly.”

Zebit serves over 200 million customers nationwide with consumer-savvy credit systems that discourage predatory lending, instead passing savings on to consumers.

“By providing an underserved consumer base up $2,500 of interest-free credit and access to a marketplace of millions of brand name products, Zebit grants members the ability to transact online and offline at everyday prices while spreading their payments over time,” the company said.

The company derives support from venture capitalists such as Crosslink Capital, Wildcat Venture Partners, Leapfrog Ventures and Correlation Ventures.