Eventbrite has recently added Omer Cohen and Brian Irving to its executive team with Cohen serving as chief people officer and Irving filling the company's chief brand officer post. 

Cohen, who in his new position will handle growth, development and evolution of Eventbrite's "Britelings" global team, has over 25 years in operational leadership and organizational development. He previously served in leadership roles at Lytro and Digital Bank and as president of the HR consulting firm Great Place to Work Inc.

"Working at Eventbrite is the ultimate live experience," Cohen said in a news release. "We have an incredibly unique culture and I'm thrilled to help identify and amplify our collective strengths to build a high-performing organization and make Eventbrite the career destination for talented individuals in all of our global markets."

As chief brand officer, Irving will lead Eventbrite's global brand strategy, storytelling and positioning in the market. His experience includes two decades of building and marketing global brands such as Apple, Google and Airbnb. He previously served at Levi Strauss & Co., as co-CMO and vice president of the company's global digital marketing. 

"What attracted me to Eventbrite is the power of the platform which brings millions of people together for live experiences every year," Irving said in a statement. "The stories of these transformative moments are so inspirational and relatable. We all remember that feeling we got when we went to our first concert or were surrounded by people that share our same passions."

Eventbrite is the leading ticketing and event technology platform in the world with a reported $10 billion in gross ticket sales since its inception.