Concord, Massachusetts-based recruitment marketing firm Smashfly Analytics recently attained a top HR product ranking from Human Resource Executive magazine for its platform’s measurable interoperability among HR professionals.

“SmashFly Analytics is a beautiful, easy-to-use platform that delivers uniquely valuable insights,” the publication stated in an Oct. 2 article, praising its “intuitive visualizations” and ability to pinpoint contextual application for data.

The editors further acknowledged Smashfly’s system as an aesthetic, user-friendly platform providing first-time insights into recruiting, candidate experiences and hiring.

“SmashFly Analytics’ benchmark data … enables [its] clients to become more proactive and precise about where and how they invest their time,” Human Resource Executive editor David Shadovitz said. “As a result, they’re able to grow their audience of engaged candidates and deliver campaigns that connect the right people to the right opportunities.”

Chief product officer Mary Grace Hennessy stated that the recognition was an honor for the company.

“SmashFly Analytics was created in response to the direction that our most forward-looking clients are pushing Recruitment Marketing,” Hennessy said. “By providing unified tracking of their interactions, visualization tools and benchmark data, they can now see and understand how they are interacting with people that will drive the future success of their organizations.”