Benefitfocus Inc., a company that provides cloud-based benefits management software to various businesses, will now be providing its services to retail and hospitality sectors. 

The company's newest clients include popular retailers such as American Eagle Outfitters, Tuesday Morning and Best-One Tire & Service.

Businesses in the retail and hospitality market are increasingly using consumer-directed health plans every year. Utilizing a source like Benefitfocus allows workers to choose from a range of benefits and even provides holistic coverage, as well as closes the deductible gap, PR  Newswire reported. The service also has a mobile application that makes enrollment and accessing information easy.

"Complementing Benefitfocus Marketplace with Core Analytics ultimately helped us increase our HDHP adoption by getting employees to evaluate their true coverage needs," American Eagle Outfitters Senior Benefits Manager Tammy Fennessy said. "The platform's education, communication and mobile tools were essential in driving engagement and comprehension."

Additionally, Benefitfocus assists HR departments by offering automate data exchange for insurance carriers, payroll and HRIS systems.

"Eliminating manual processes like payroll deductions helped reduce the workload for our benefits administrators and increase efficiency," Tuesday Morning Benefits Manager Patty Stark said. "Additionally, Benefitfocus' communication tools give us a time-saving, effective means of engaging our geographically dispersed employees around benefits."