Attracting top tier talent while balancing branding with recruiting technology is critical to any organization’s success, according to industry publisher Reportbuyer, which recently released its latest summary of current developments impacting HR professionals.

Titled “Talent Acquisition & Staffing Technology & Services Market: Global Industry Analysis & Opportunity Assessment 2017-2027,” the comprehensive 235-page analysis was issued in July.

Indicating that well-informed businesses now rely on (customer relationship management) CRMs and similar analytics capabilities to engage applicants, Reportbuyer considers recruitment marketing — or the “pre-application” part of talent acquisition — as important to companies’ staffing strategy. Integral to a company’s attractiveness is recognizable employer branding, boosting “cultural fit,” efficiency, retention and engagement.

Technology is the other critical component, said company spokespersons, who described the use of mobile and social platforms — plus personnel analytics — as having “exploded” recently, with HR professionals relying more and more on cloud-based systems. Additionally, with the advent of universally accessible video technology, interfacing with candidates in real time has become easier.

“HR departments across different organizations realize the potential of harnessing and analyzing employees' data and building predictive analytics models,” Reportbuyer representatives said. “Increasing implementation of modern sourcing technologies is the new trend … creating a positive impact on the global talent acquisition and staffing technology and services market.”

Reportbuyer is a London-based resource that gathers market research reports from top publishers.