InfluenceHR is now accepting entries for its 2017 InfluenceHR Awards, which will honor some of the most progressive human capital management marketers in the industry, GlobalNewsWire reported.

“The InfluenceHR Awards acknowledge exceptional HCM companies that excel at brand and promotion activities in some of the most competitive software categories,” Bret Starr, founder and CEO of The Starr Conspiracy, which hosts InfluenceHR, said.

InfluencerHR is a two-day event that gathers HCM movers and shakers and enables attendees to learn from the best of the best in the industry. Last year, the award program based its winners on brand power and brand velocity within five categories. 

Brand Power winners included Ultimate Software (HCM); Cornerstone OnDemand (Learning); Virgin Pulse (Employee Engagement); Indeed (Talent Acquisition); and Willis Towers Watson (Benefits). 

Brand Velocity winners included Bamboo HR (HCM); Degreed (Learning); Sodexo (Employee Engagement); Lever (Talent Acquisition); and Maestro Health (Benefits). The show also honored the hottest new HR startup, which was LifeDojo.

This year, InfluenceHR's winners will have to meet a critical standard: high creativity in terms of HCM tech marketing, branding, advertising, and promotion. A panel of highly influential individuals in the industry will judge each entry.

The deadline to apply to enter the InfluenceHR Awards is Sept. 1. For more information on how to apply, visit influencehr.com.