Representing its revised self-image not merely a rebranding but also a “rebirth,” Fingercheck executives recently revealed an identity upgrade portraying honesty, agility and originality via its sharp new logo and infrastructure.

With a dual-purpose initial “F” stylized as an upward-pointing arrow, Fingercheck’s new logo visually directs consumers to think “cloud” while its newly redesigned platform invites users to a more facile, intuitive experience.

"This is not just a rebrand of Fingercheck," Fingercheck Chief Marketing Officer Sal Lemmer said. “It's the rebirth of HR management. In a fast-paced world, technology and mobility are crucial for every business, and Fingercheck brings just that to HR."

The company’s forte lies in bringing HR technology forward with a team management approach. Created in 2013, Fingercheck allows businesses to simplify tracking, reporting and payroll functioning.

Additionally, the company’s recent relocation to Brooklyn’s Bushwick neighborhood provided the area with economic stimulus as well as creative energy. According to Fingercheck representatives, their new 10,000-square-foot facilities sparked “great talent and countless jobs.”

Founder and CEO Joel Kohn expressed pride in both the company and its organic connection with its new surroundings.

“I’m so proud of our team’s achievements, and we feel honored to help businesses thrive with better technology that maximizes efficiency,” he said. “The Fingercheck motto has always been teamwork, and I’m proud to see [that] it’s working.”