New Jersey-based V12 Data, a market leader in data solutions, technology and analytics, has named Saša Zorović as the company’s chief operations officer and chief financial officer.

Previously, Zorović served in a leadership capacity for various institutions including technology firm PTC, Aseptia Inc., and Bloomberg DataConnect. He also founded Datalette Inc., which Bloomberg later acquired.

Zorović earned his bachelor’s degree from Harvard and both an MBA and Ph.D. from Stanford. V12 Data CEO Anders Ekman praised the new appointee’s track record and skill set.

“Saša is a highly decorated finance and operations executive and leader … uniquely qualified to drive strategic growth with a laser-focus on operational excellence,” Ekman said. “I have tremendous confidence in his ability to align V12 Data’s world-class data solutions with industry-leading best practices to drive our industry leadership.”

The new COO/CFO expressed enthusiasm for the company’s continued success.

“Delivering sustainable, profitable growth and investor returns is a focus for me, and I do so through strategic planning and establishment of optimal processes and systems,” he said. “I am incredibly energized to help lead V12 Data to its next phase of innovation tied with operational excellence.”