Natural gas operator Arsenal Resources, formerly Mountaineer Keystone, recently unveiled its new name, logo and tagline developed through a rebranding effort targeting a strong and contemporary brand personality.

The new name is intended to convey the company’s dynamic approach, which it cites in a press release as a key factor in its position as a best-in-class operator, and imply that the company is poised for growth.

Arsenal Resources’ new logo – a stylized A made from two connected arrow-like shapes in red and yellow – was created to convey two pillars of the company’s model: quality assets and exceptional people.

Along the same lines, the company’s new tagline is “People Powered. Asset Strong.” In it, the company hopes to convey its commitment to being a partner of choice for those it works with and alongside, including communities, stakeholders and operational partners.

"It is our people and our assets that together are our greatest competitive strength, and our rebranding underscores this,” Arsenal Resources Chairman and CEO Dave Wood said. “We are strategically focused on pure play, dry natural gas assets in the Southern Appalachian Basin and have built a culture and acreage position that is poised for strong growth. Arsenal Resources, as a brand, reflects this strength and bright future."