Lori Riley, formerly of Target Corp. and UnitedHealth Group, will join Evine Live Inc. as senior vice president, chief human resources officer, a position that will see her manage the company’s Human Resources team.

"Lori comes to us with over two decades of human resources experience and a proven track record for driving exceptional performance by building strong and talented teams,” Evine CEO Bob Rosenblatt said. “I am excited for her to join Evine's already strong management team and help shape our ‘Be Good to Yourself' culture.”

Lori holds an MBA from Northern Illinois University. She joins Evine, a multiplatform video commerce company, from UnitedHealth Group, where she served as vice president of Human Capital and created a customer service-focused culture.

She has previously held several leadership positions for Target Corp., including vice president of Human Resources Operations.

"Being from the Minneapolis area, I've followed Evine's story for some time now," Riley said. "Bob has shared with me his vision for the company, and I truly believe the best days are yet to come. Evine already has a strong foundation to build upon, and I look forward to working alongside the team to develop a world-class team and culture."