Racepoint Global expands portfolio in 2017

Racepoint plans to provide media liaison and social media services to its clients. Contributed image
Racepoint plans to provide media liaison and social media services to its clients. - Contributed image
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Deeming 2017 a “great year” for its portfolio growth, Boston-based marketing agency Racepoint Global recently revealed seven new clients joining its U.S. roster.

“2017 has been a great year for us, in terms of portfolio diversification,” Racepoint Global’s executive vice president and North America managing director Dan Carter said. “We have welcomed a handful of impressive brands which are paving the road to innovation … Our teams are excited to work with these cutting edge brands.”

Racepoint plans to provide media liaison and social media services; content development, thought leadership and advisory management for its new patrons. Newcomers represent diverse industries — from publishing, medical, technology and farming to computer architecture and mechanical solutions engineering. Several clients expressed optimism.

“From our first meeting … we felt the sense that they ‘got us,’” Kelly Woggon, communications specialist at Southland, said.  “They shared enthusiasm for the areas our thought leaders are passionate about and we are looking forward to developing a long partnership with our Racepoint team.”

Similarly, RISC-V ISA Foundation’s Executive Director Rick O’Connor cited “the agency’s ability to understand the long-term vision and potential … not to mention RPG’s media, analyst and influencer relationships to help tell our story.”

Additional new clients include 1World Online, Advance Medical, BioConnect, Case Farms and TriNetX.

“From day one, we felt Racepoint was a part of the RISC-V ecosystem and since then, the agency continues to support our needs and deliver results,” O’Connor said.



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