Two firms have joined forces to create Growfund, a way for workers to manage their retirement plans at work while donating to their favorite causes.
The collaboration between Virginia firms Global Impact and AFS 401(k) is designed to tackle the changing priorities of a
multigenerational workforce.
Growfund is similar to other self-directed retirement accounts, except it provides options for disbursing a portion of estate assets among thousands of charitable organizations. Employers can also contribute to the same giving campaigns as their employees.
By tying giving with retirement planning, Growfund’s founders hope the tool will drive interest and engagement among workers.
“Corporate citizenship is becoming more important to establishing employee productivity and loyalty,”
Ann Wheatley Canela, Global Impact’s vice president, said in a press release. “Growfund offers an efficient and effective way for companies to engage employees in creating real social impact.”
