CoAdvantage Corp., a Tampa-based Human Resources strategic solutions provider of PEO services to small and medium-sized U.S. businesses, recently acquired Los Angeles-based PEO Total HR Management, yielding an expanded client base and further diversified workforce.
Total HR specializes in comprehensive HR administration, offering outsourced benefits, payroll and other service to mainly white-collar industries. Its recent outstanding performance in the areas of growth and customer service won CoAdvantage’s confidence to leverage it for market scalability.
“The acquisition of Total HR provides CoAdvantage with a strategic entry-point to the California market through a strong regional provider with a history of success and service excellence,” CoAdvantage President and CEO Mike Maseda said. “We look forward to coupling our scale with Total HR’s relationship-based service model to further expand our presence in providing high-quality HR support to California’s thriving small business community.”
With the combination, Total HR is slated to serve as the hub of CoAdvantage’s California activity as well as to support the expanded employee base, currently at approximately 4,000.
“CoAdvantage’s scale and resources bring added value to our customers and the California market,” Total HR founder and CEO James Harwood said. “I am excited to join the CoAdvantage family and look forward to working with the broader CoAdvantage team as we grow our presence in California.”
Total HR will fall under CoAdvantage’s West Region umbrella; Harwood will continue with the combined firm as California vice president.
