Grads of Life, in partnership with Ad Council and 22squared, have launched a new advertising campaign addressing the rising employment gap facing young people in today’s climate.
According to Ad Council, nearly 6 million college-graduated millennials are out of work. The ad campaign, entitled “7 Second Resumes” is designed to introduce employers to the talents and benefits of working with millennials in this day and age. Young adults between the ages of 16 and 24 are often overlooked by big businesses.
The advertising trio is hoping to change employer’s perspective on young talent and help show them the power, skill and benefits that the youth can bring to their companies.
"This is such an important campaign because it reinforces the necessity of diversity in the workplace," Ad Council President and CEO Lisa Sherman said in a press release. "And that means diversity of experience, background and circumstance. Everyone has something that they can bring to the table, and the employers who've worked with Grads of Life partners have seen real business benefits including increased retention and employee engagement. To date, more than 300 employers have already reached out to Grads of Life to partner with workforce training organizations to access skilled, resilient talent."
The campaign name was inspired by the notion that hiring managers spend an average of seven seconds reviewing each resume during a hiring process. Each ad features young people sharing personal stories on their experience and capabilities, in only seven seconds.
Employers and those interested in participating in the program can visit www.GradsofLife.org.
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